Path 1
Traditional Listing.
Maximize your home’s market value with full-service representation.
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Full-service
Representation
20–90 days
Typical time on market
60–120 days
Closing flexibility
01Why the open market
The market pays for exposure
Four numbers explain why the open market still produces the highest price — and why almost every seller now uses an agent to reach it.
Our flagship offering. Professional staging guidance, premium photography, strategic pricing, broad marketing reach, and skilled negotiation on every listing. Most sellers net the highest return on the open market — and we make that happen efficiently and with full visibility into every step.
18%
Higher median sale price for agent-listed homes than for-sale-by-owner — $425,000 against $360,000.
91%
Of sellers used an agent in 2025, a record high. For-sale-by-owner fell to 5%.
88%
Of buyers purchased through an agent. The MLS is how you reach them.
99%
Median sale price as a share of final list price. Pricing right is most of the work.
The market you’re listing into · June 2026
$680,000
Montgomery County median sale price, up 5.4% on the year.
22 days
Average time on market in Montgomery County — a day faster than last June.
$810,000
Northern Virginia median sold price, up 5.2%, on 19 average days.
Sources · NAR 2025 Profile of Home Buyers and Sellers · NAR Existing-Home Sales, June 2026 · GCAAR, June 2026 · NVAR, June 2026
02What’s included
Everything your listing carries
Eight deliverables, one continuous strategy — from first analysis to closing day.
Comparative market analysis
Built on neighborhood-specific data, not broad averages.
Pricing strategy session
Working session with our team leader.
Professional media
Photography, drone, and 3D tour.
Staging guidance
Consultation and recommendations before launch. Half of listing agents say staging alone shortens time on market.
MLS listing
Full keyword and exposure optimization.
Digital advertising
Targeted social and digital campaigns.
Market exposure
Broker network and open house programming.
Negotiation & close
Offer management and transaction coordination.
03The process
Full visibility into every step
Six stages from first conversation to closing day — typically 20 to 90 days on market.
01
Consultation
We review your goals, timeline, and the specifics of your home and market.
02
Pricing Strategy
A defensible market range built from comparables, condition, and current demand.
03
Preparation
Guidance on staging, repairs, and presentation to strengthen buyer response.
04
Marketing Launch
Professional media and full-exposure listing positioned for how buyers search.
05
Offers & Negotiation
Every offer evaluated against your goals — price, terms, and contingencies.
06
Closing
Contract management and coordination through to a smooth, on-time close.
04Choose this path if
Is a traditional listing for you?
The Traditional Listing works hardest when the home and the timeline can meet the open market on its terms.
01
Your home is in good condition or only needs cosmetic updates
02
Your top priority is maximum sale price
03
You have 60–120 days of flexibility on closing
04
You’re comfortable with showings and the open market process
Best for
Sellers prioritizing maximum sale price
Homes in good or excellent condition
Flexible timelines — typically 20–90 days on market
Not sure where your home lands? The listing consultation answers that first.
Need to run your numbers first?
05Prefer certainty or speed?
02
Path 2
Listing With Cash Backup
Pursue top market value — with a guaranteed offer in hand.
Path 1 — Traditional Listing
Ready to meet the open market?
It starts with a listing consultation — your goals, your timeline, and a clear-eyed valuation of your home.
★★★★★ 5.0 Average Google Rating